If you were a cupcake, how does someone know to choose you when all the cupcakes look the same and just as tasty as the next?

If all the health coach cupcakes look the same?
If all the candle making cupcakes look the same?
If all the lawyer cupcakes look the same?

All the designers? All the accountants? All the coaches?

How can you ensure they choose you and take a nice, big delicious bite of what you have to offer?

It’s not your sprinkles (code for your logo).

Or the colour of your icing (code for your branding colours and images).

Or the size of your case (code for follower numbers).

The biggest ingredient that makes you the tastiest (or not) is your reputation.

You want to have a reputation as the tastiest cupcake on the plate so that when someone is ready to eat, their sticky fingers choose you.

You build your reputation layer-by-layer, through a number of different ways. Everything you do either adds to or detracts from your reputation.

Defining and planning a reputation is also a great starting point for everything else you do, including your content and even product or service development. It helps you make decisions when you have too many choices or aren’t sure which way to go.

So if you want to mix up a delicious reputation, one way of developing your unique flavour is to develop your point of difference.


Becoming known for something and standing out

Having a point of difference is what helps distinguish you versus others who also do what you do.

It also becomes an angle that you can hinge your content and reputation around.

You can develop this idea through different ways, including:

WHO you work with (a lawyer who works with DV victims; a health coach who works with ASD kids);

WHAT you do, as in a specialty (Adrian Zumbo is the dessert chef; Heston Blumenthal is the science experimental chef); or

HOW you do what you do, as in you have a particular method you use to produce your products or help clients get their results.

It may seem obvious to you straight away what your POD is, or as it is for many, many people, it develops over time as you refine your work, your messaging and your results.

Now, tell me: If you were a cupcake, what flavour would you be?

Me: salted caramel.


Pic by Brooke Lark via Unsplash